Pikkal at Channel News Asia Today

Pikkal at Channel News Asia Today


We are on the Channel News Asia Money Mind programme in Singapore today talking about the benefits of Podcasting for Brands. We talked about:

1) the rise of podcasting in Asia, especially with Gen Z and Millennial listeners
2) how Brands like AirAsia and McKinsey are using B2B podcasts to connect their ecosystems of partners
3) how Brands can use podcasting to create employee engagement when the coronavirus is cancelling company offsites and conferences.