XP: Exponential Podcasting


XP empowers Leaders to Create Conversations at Scale. We advise on podcast strategy with our Podcast Blueprint advisory and offer an end-to-end Podcast service for Leaders and Brands. We also partner with Communications Agencies to add podcasting capabilities to their existing client frameworks.

The Podcast Blueprint (Podcast Advisory)


Our Podcast Blueprint service is for Brand Leadership with existing podcast assets. Podcast Blueprint leverages our experience of working with AirAsia, Xero, McKinsey, Disney, MTV and Red Bull in podcasting and communications; producing over 700 podcast episodes in the UK, Japan, Singapore, Malaysia, Thailand, China and Indonesia; and authoring the Podcasting for Leaders series. We help Leaders get up the Podcast learning curve fast and develop a Podcast Blueprint that will refine their business model, identify pathways to success and address current challenges and concerns.

If you’re interested in how we can help refine and improve your podcasting business using The Podcast Blueprint – contact us below.

Podcasting for Leaders™ (Advisory & Implementation)

Podcasting for Leaders is our End-to-End Podcast Service. We help turn your Idea into a successful Podcast leveraging our depth of experience across markets, formats and industries.

As your Podcasting for Leaders partner we will help you strategize, plan and produce your podcast covering everything from initial content mapping to providing a sound engineer and editor. We will manage your podcast production and help you with the promotion, guiding you with our best practises.

If you’re interested in our Podcasting for Leaders service, contact us below.

Get Our Podcasting for Leaders™ Guide Book

The go-to guide for Leaders and podcast managers who want to know what’s working in the world of business podcasts today. Drawing from our team experience of producing over 600 podcasts and 30 case studies including Facebook, Slack, Andreesen Horowitz, Amazon Web Services, Netflix and Google.

126 Page Guide with recommendations on how Leaders should approach podcasts and what is required to make podcasts sustainable and successful long term.

  • 126 Page Guide for Business Leaders
  • 30+ Case Studies of Leadership Podcasts
  • The Pikkal Podcast Quadrant – a map to help understand the different types of Leadership Podcasts
  • Analysis of business objectives, podcast call to action and meta themes
  • 10 Headline Statistics on the global podcast market.

Our Leadership Podcasts

Podcasting for Leaders™ Testimonials


Case Study: Zave

Zave is a funded startup changing the Corporate Services sector through their software and digital platform. They want to tell the story of change and give a voice to their ecosystem, which had been very traditional and slow to adopting digital optimisation.

In the initial Podcast Strategy Workshop, we worked with the Zave leadership team to develop their podcast strategy through identifying their target audience, and who can help to amplify their message.

The XL Podcast: Leadership In The Exponential Era

Stories are powerful tools to lead, influence and connect. The XL Storytelling Podcast features conversations with leading thinkers in business, such as Tony Fernandes, as they share stories of growth, transformation, and leadership in today’s age of exponential connection. Hosted by Graham Brown and produced by Pikkal & Co.

🎧 How to Subscribe

Hosted by Graham Brown and produced by Pikkal & Co. Get all the latest updates on Spotify and Soundcloud.