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Podcast Strategy by Pikkal & Co - Award Winning Podcast Agency

Using Podcasts to Drive Omnichannel Comms Strategy

Published by Graham Brown on
The Problem Facing Traditional CommsTraditional PR and Communications operates in silo bound channels. In the post-Covid world of comms, communications needs to evolve from a Pipeline to a Platform model - from information control to curation. ... Read More

Corporate & B2B Podcasts Explained

Published by Graham Brown on
B2B Podcasts are different to B2C Podcasts. In this episode of Podcasting for Brands, Graham Brown explains how to use B2B Podcasts as the core of an Omnichannel communications strategy. ... Read More

Why Podcasts beat Press Releases and PR Agencies

Published by Graham Brown on
A snapshot of my Spam folder today, full of press releases. Companies are paying agencies to write these and they are ending up in Spam boxes.If you're paying a PR agency to write press releases for you, you are paying for spam. Good PR Agencies know this and are evolving. For e... Read More

When was the world's first Social Audio app launched?

Published by Graham Brown on
The world's first SOCIAL AUDIO app was launched......and this will surprise you....Nearly 100 years ago.The first ever radio "phone in" took place in 1924.According to the UK news of the time..."listeners enj... Read More
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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

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Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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