Pikkal & Co Articles

A snapshot of my Spam folder today, full of press releases. Companies are paying agencies to write these and they are ending up in Spam boxes.If you're paying a PR agency to write press releases for you, you are paying for spam. Good PR Agencies know this and are evolving. For e... Read More

The world's first SOCIAL AUDIO app was launched......and this will surprise you....Nearly 100 years ago.The first ever radio "phone in" took place in 1924.According to the UK news of the time..."listeners enj... Read More

Podcasting: How we've changed as an industry in the last 5 years.The big macro trend is that it's getting a lot easier to produce and harder to promote podcasts.What changes have you noticed in the impact of your production, promotion and audience growth strate... Read More

Graham Brown, project lead for the McKinsey Podcast analyzes the key components of the podcast series success.... Read More

First of all, thanks for those of you who joined me on the Linkedin Live stream Monday with your audio questions. I’ll do my best to answer them in the stream, share them here on the newsletter too...THE FUTURE OF SPOTIFY... Read More