Seth Godin on Podcasting

Published by Graham Brown on
“Podcasting is the generous act of showing up, earning trust and authority because you care enough to raise your hand and speak up.” - Seth Godin... Read More

The Podcast Business Case

Published by Graham Brown on
Start by choosing your organisation scale on the Y Axis of the chart - Enterprise or Startup. If you are a Saas platform, choose startup regardless of scale as this axis refers more to agility and mindset than physical size. Then on the X Axis of the chart choose which function is driving the pod... Read More

1 Billion People Listen to Podcasts Every Week

Published by Graham Brown on
Weekly podcast listenership will cross 1 billion in 2021. In this audience data, Asia dominates. 607 million people in Asia Pacific listen to podcasts every week, growing at a rate of 100 million a year. China and India collectively account for nearly 45% of all podcast listenership in the world.... Read More

B2B Podcasts Explained

Published by Graham Brown on
B2B Podcasts are different to B2C Podcasts. In this episode of Podcasting for Brands, Graham Brown explains how to use B2B Podcasts as the core of an Omnichannel communications strategy. Click play to access the episode:... Read More