B2B Podcasts Explained

B2B Podcasts Explained

B2B Podcasts are different to B2C Podcasts. In this episode of Podcasting for Brands, Graham Brown explains how to use B2B Podcasts as the core of an Omnichannel communications strategy.

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(1) The Podcast Business Case

How to justify the business case for Corporate Comss Led Brand Podcast and the most effective applications of a podcast.
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(2) Podcast Case Study: McKinsey Future of Asia

The case study of the award winning Future of Asia podcast by McKinsey Asia.
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(3) Podcast Case Study: Leap by McKinsey

The case study of the podcast by McKinsey's venture building digital team Leap by McKinsey
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