B2C vs B2B Podcast Metrics

B2C vs B2B Podcast Metrics

Because the business objectives of B2B Podcasts are fundamentally different to B2C Podcasts, the formats and structure need to be different too.

B2B Podcasts do not need mass awareness like popular B2C Podcasts to be successful. Metrics should reflect this reality and measure success on the basis of influence, specifically conversations that arise from or are influenced by the podcast.

Unlike B2C, B2B Podcasts can also leverage the organization’s own clients and partners to cocreate podcast content, adding to its value as a tool of influence.

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