The Podcast Business Case

The Podcast Business Case

Start by choosing your organisation scale on the Y Axis of the chart - Enterprise or Startup. If you are a Saas platform, choose startup regardless of scale as this axis refers more to agility and mindset than physical size. Then on the X Axis of the chart choose which function is driving the podcast internally - Marketing or Communications.

From this simple analysis, you will derive the business case for your podcast. There are fundamentally 3 options:

  1. Acquisition and Business Development
  2. Advertising and Sponsorship
  3. Thought Leadership and Awareness

For podcast ideas see our client podcasts. For reference: we have a more detailed technical analysis of the Podcast Business Case.

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