Employees Today Want CEOs to Speak Out

Published by Graham Brown on
Employees want their CEOs to address key issues such as reskilling to stay relevant, the impact of tech on their work and diversity. Employees don’t necessarily want to speak out themselves, they want Leadership to speak for them.By being proactive on these issues rath... Read More

Using Podcasts to Drive Omnichannel Comms Strategy

Published by Graham Brown on
The Problem Facing Traditional CommsTraditional PR and Communications operates in silo bound channels. In the post-Covid world of comms, communications needs to evolve from a Pipeline to a Platform model - from information control to curation. ... Read More

The Market for Business Podcasts in 2021

Published by Graham Brown on
What started primarily as a US based trend has now evolved into a global phenomenon. More than 500 million people listening to a podcast every week. Despite its size, podcasting is st... Read More

The Podcast Market Has Moved on in the Last 2 Years

Published by Graham Brown on
It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps , I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed. ... Read More