The Podcast Adoption Curve

The Podcast Adoption Curve

Data from the Podcast Market Report shows that the Podcast market is still at an early stage. Most consumers are Early Adopters. We estimate the market at around 10% of long-term potential audience.

Unlike mass market Early Adopters tend to exhibit different qualities of behavior namely openness to try new things, advocacy of products and personal investment in the technology or content.

Corporate Podcasters need to focus on understanding and engaging their audience better. In the B2B Space, the Early Adopter 13.5% are crucial to a company’s Go to Market strategy.

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

30 Pages of Analysis written for Communications Heads and Corporate Leaders

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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