Data from the Podcast Market Report shows that the Podcast market is still at an early stage. Most consumers are Early Adopters. We estimate the market at around 10% of long-term potential audience.
Unlike mass market Early Adopters tend to exhibit different qualities of behavior namely openness to try new things, advocacy of products and personal investment in the technology or content.
Corporate Podcasters need to focus on understanding and engaging their audience better. In the B2B Space, the Early Adopter 13.5% are crucial to a company’s Go to Market strategy.