Podcast Audience Data

Podcast Audience Data

Podcast audiences are evolving, becoming more diverse.

Today, audiences divide between Heavy and Casual listeners, each with distinct listening habits.

Heavy Listeners tend to be younger and occupy senior leadership positions, consuming podcasts not in their “dead time” but while working. Audience diversity is reflected in range of content. More women and minorities are starting their own podcasts.

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Learn Podcasting for Brands with Podcast Agency Pikkal & Co

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