Podcast Audience Data

Podcast Audience Data

Podcast audiences are evolving, becoming more diverse.

Today, audiences divide between Heavy and Casual listeners, each with distinct listening habits.

Heavy Listeners tend to be younger and occupy senior leadership positions, consuming podcasts not in their “dead time” but while working. Audience diversity is reflected in range of content. More women and minorities are starting their own podcasts.

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How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
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how long does it take to get results from our branded podcast?
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what about social media and video?
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Market Insights, Statistics and Data

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