Podcast Audiences and Diversity

Podcast Audiences and Diversity

While initially popular with men, podcasting is increasingly popular with women and minorities.

There are 2 distinct market drivers behind the growth in podcast diversity of voice:

  1. Increasing number of diverse podcast producers.
  2. Diverse voices find outlet in non-traditional media

Traditional media often favors traditional content producers. As Podcasting requires little mediation and selection by editors, there are few barriers preventing diverse voices creating their own media.

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Learn Podcasting for Brands with Podcast Agency Pikkal & Co

(1) The Podcast Business Case

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(2) Podcast Case Study: McKinsey Future of Asia

The case study of the award winning Future of Asia podcast by McKinsey Asia.
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(3) Podcast Case Study: Leap by McKinsey

The case study of the podcast by McKinsey's venture building digital team Leap by McKinsey
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