Podcast Audiences and Diversity

Podcast Audiences and Diversity

While initially popular with men, podcasting is increasingly popular with women and minorities.

There are 2 distinct market drivers behind the growth in podcast diversity of voice:

  1. Increasing number of diverse podcast producers.
  2. Diverse voices find outlet in non-traditional media

Traditional media often favors traditional content producers. As Podcasting requires little mediation and selection by editors, there are few barriers preventing diverse voices creating their own media.

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

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Market Insights, Statistics and Data

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