Podcast Engagement vs Social Media

Podcast Engagement vs Social Media

Compared to other media, Podcasts have high levels of self-reported engagement. While this may be skewed by a higher proportion of Heavy Listeners, it reflects the perceived “experience” of the channel.

Against a backdrop of exponentially increasing shallow content e.g. social media, Podcasts offer a reprieve. Social media can be fleeting and often fake. Podcasts are engaging and real.

Rather than try compete with Social Media as “snack’ content, podcasts should double down on their own inherent strengths – connections, authenticity and personal.

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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Market Insights, Statistics and Data

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