Podcast Listeners and Influence

Podcast Listeners and Influence

Data suggests audiences are influential.

Podcast listeners are younger and more senior in their companies that non-listeners. Most podcast listeners are aged 18-34 years and at VP or C-Level within their organizations.

Podcasts hold the key to external Earned Media and internal Employee Engagement. Demographic and employment analysis of podcast listenership suggests channel key to not only identifying next generation opinion formers for marketing and communication but also key internal influencers within organizations.

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How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

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Market Insights, Statistics and Data

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