Data suggests audiences are influential.
Podcast listeners are younger and more senior in their companies that non-listeners. Most podcast listeners are aged 18-34 years and at VP or C-Level within their organizations.
Podcasts hold the key to external Earned Media and internal Employee Engagement. Demographic and employment analysis of podcast listenership suggests channel key to not only identifying next generation opinion formers for marketing and communication but also key internal influencers within organizations.
