Podcasts are Authentic Conversations at Scale

Podcasts are Authentic Conversations at Scale

Business communications has a number of options each with its own strengths and weaknesses.

  1. Traditional broadcast media (e.g news, print) has mass reach and authority but lacks the authenticity. Leaders have little control over media agendas.
  2. Social media is limited and easy to fake. Social is also noisy and difficult to build momentum.
  3. Face to face is the most authentic and form of B2B communication but is limited in the Post Covid19 world and lacks scale
  4. Podcasts offer the intimacy of coffee meetings but with the scale and authority of traditional broadcast media.

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(1) The Podcast Business Case

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(2) Podcast Case Study: McKinsey Future of Asia

The case study of the award winning Future of Asia podcast by McKinsey Asia.
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(3) Podcast Case Study: Leap by McKinsey

The case study of the podcast by McKinsey's venture building digital team Leap by McKinsey
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