Business communications has a number of options each with its own strengths and weaknesses.
- Traditional broadcast media (e.g news, print) has mass reach and authority but lacks the authenticity. Leaders have little control over media agendas.
- Social media is limited and easy to fake. Social is also noisy and difficult to build momentum.
- Face to face is the most authentic and form of B2B communication but is limited in the Post Covid19 world and lacks scale
- Podcasts offer the intimacy of coffee meetings but with the scale and authority of traditional broadcast media.