Podcasts are Authentic Conversations at Scale

Podcasts are Authentic Conversations at Scale

Business communications has a number of options each with its own strengths and weaknesses.

  1. Traditional broadcast media (e.g news, print) has mass reach and authority but lacks the authenticity. Leaders have little control over media agendas.
  2. Social media is limited and easy to fake. Social is also noisy and difficult to build momentum.
  3. Face to face is the most authentic and form of B2B communication but is limited in the Post Covid19 world and lacks scale
  4. Podcasts offer the intimacy of coffee meetings but with the scale and authority of traditional broadcast media.

Get Our Guide: Podcasting for Brands

Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

30 Pages of Analysis written for Communications Heads and Corporate Leaders

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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