Podcasts are Leadership Media

Podcasts are Leadership Media

The most valuable assets in the business are also the least scalable – the Leaders. Leaders don’t scale but Leadership conversations do. Podcasts give comms the ability to amplify the voice of Leaders.

View Podcasts are Human Communication Interfaces for the Leadership. Websites adopted this function in the early 1990s. Websites for for business what podcasts do for business leaders. They both offer a more effective way for the people outside to communicate with the people inside and vice-versa.

Soon every business leader will have a podcast just as every business has a website.

Top Articles on Pikkal University

Learn Podcasting for Brands with Podcast Agency Pikkal & Co

(1) The Podcast Business Case

How to justify the business case for Corporate Comss Led Brand Podcast and the most effective applications of a podcast.
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(2) Podcast Case Study: McKinsey Future of Asia

The case study of the award winning Future of Asia podcast by McKinsey Asia.
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(3) Podcast Case Study: Leap by McKinsey

The case study of the podcast by McKinsey's venture building digital team Leap by McKinsey
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