A snapshot of my Spam folder today, full of press releases. Companies are paying agencies to write these and they are ending up in Spam boxes.
If you're paying a PR agency to write press releases for you, you are paying for spam. Good PR Agencies know this and are evolving. For everyone else, I implore you to take that budget and build an Asset that lasts out there on the internet for years, a Podcast that goes to work even while you're sleeping.
Create your Owned Media.