Why Podcasts beat Press Releases and PR Agencies

Why Podcasts beat Press Releases and PR Agencies

A snapshot of my Spam folder today, full of press releases. Companies are paying agencies to write these and they are ending up in Spam boxes.

If you're paying a PR agency to write press releases for you, you are paying for spam. Good PR Agencies know this and are evolving. For everyone else, I implore you to take that budget and build an Asset that lasts out there on the internet for years, a Podcast that goes to work even while you're sleeping.

Create your Owned Media.

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

30 Pages of Analysis written for Communications Heads and Corporate Leaders

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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