The Podcast Market Has Moved on in the Last 2 Years

It's getting easier to produce; harder to promote your podcast. In Episode 10 of Podcast Maps , I discuss the macro trends in podcasting today. Many podcast hosts are stuck inside a series that thinks it's in 2019. Times have moved on, markets have changed.

You don't need to create a high production podcast like those on my Brand Originals Podcasts site, but you need to think about creating engaging narratives that keep listeners come back. You see, the algorithms of Spotify and Apple have changed since 2019 - the rules of the game from 2019 no longer work. You can no longer rely on simply having a podcast to build an audience as you could a few years ago. What you need to thrive in this increasingly competitive media landscape is to understand the shape and sound of podcasts that are top ranking in Spotify and Apple.

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

30 Pages of Analysis written for Communications Heads and Corporate Leaders

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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