The Top 10 Podcast Markets


Data Shows In top 10 global markets 493 million working adults listen to podcasts every week.

This number will grow to 605 million by 2021, a 22.7% year on year increase driven by 4 factors:

  1. Growth of large, young, Asian markets e.g. China, India and Indonesia
  2. Market growth as podcasts move from Early Adopter to wider acceptance
  3. Growing content catalogue catering for diverse interests
  4. Listeners increasing consumption patterns

Top Articles on Pikkal University

Learn Podcasting for Brands with Podcast Agency Pikkal & Co

(1) The Podcast Business Case

How to justify the business case for Corporate Comss Led Brand Podcast and the most effective applications of a podcast.
Access Business Case

(2) Podcast Case Study: McKinsey Future of Asia

The case study of the award winning Future of Asia podcast by McKinsey Asia.
Access Case Study

(3) Podcast Case Study: Leap by McKinsey

The case study of the podcast by McKinsey's venture building digital team Leap by McKinsey
Access Case Study

Get the Podcast Market Report