The Top 10 Podcast Markets

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Data Shows In top 10 global markets 493 million working adults listen to podcasts every week.

This number will grow to 605 million by 2021, a 22.7% year on year increase driven by 4 factors:

  1. Growth of large, young, Asian markets e.g. China, India and Indonesia
  2. Market growth as podcasts move from Early Adopter to wider acceptance
  3. Growing content catalogue catering for diverse interests
  4. Listeners increasing consumption patterns

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(2) Podcast Case Study: McKinsey Future of Asia

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