Data Shows In top 10 global markets 493 million working adults listen to podcasts every week.
This number will grow to 605 million by 2021, a 22.7% year on year increase driven by 4 factors:
- Growth of large, young, Asian markets e.g. China, India and Indonesia
- Market growth as podcasts move from Early Adopter to wider acceptance
- Growing content catalogue catering for diverse interests
- Listeners increasing consumption patterns