Word of Mouth Key to B2B Buying Decisions

Word of Mouth Key to B2B Buying Decisions

3rd party validation through word of mouth is critical to technology adoption.

The most effective source of influence for technology sales is 3rd party word of mouth, whereas the least effective is the vendor’s salesperson.

Podcasts are an effective tool to influence decision making through indirect sales (e.g.. referring to a product rather than selling it directly) and giving a platform to clients and partners who can demonstrate customer success through use of the product.

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

30 Pages of Analysis written for Communications Heads and Corporate Leaders

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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