Word of Mouth Key to B2B Buying Decisions

Word of Mouth Key to B2B Buying Decisions

3rd party validation through word of mouth is critical to technology adoption.

The most effective source of influence for technology sales is 3rd party word of mouth, whereas the least effective is the vendor’s salesperson.

Podcasts are an effective tool to influence decision making through indirect sales (e.g.. referring to a product rather than selling it directly) and giving a platform to clients and partners who can demonstrate customer success through use of the product.

Top Articles on Pikkal University

Learn Podcasting for Brands with Podcast Agency Pikkal & Co

(1) The Podcast Business Case

How to justify the business case for Corporate Comss Led Brand Podcast and the most effective applications of a podcast.
Access Business Case

(2) Podcast Case Study: McKinsey Future of Asia

The case study of the award winning Future of Asia podcast by McKinsey Asia.
Access Case Study

(3) Podcast Case Study: Leap by McKinsey

The case study of the podcast by McKinsey's venture building digital team Leap by McKinsey
Access Case Study

Get the Podcast Market Report