Key to B2B victories!

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Key to B2B victories!
💡 The key to B2B success is not building the biggest possible audience...but aligning your podcast with your communications funnel. Many B2B Podcast hosts confuse B2C and B2B Podcasts (or don’t even know the difference). So let’s look at the 3 key differences:1️. STYLE</... Read More

A walk down the audio lane

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A walk down the audio lane
The world's first SOCIAL AUDIO app was launched......and this will surprise you...Nearly 100 years ago.The first-ever radio "phone in" took place in 1924.According to the UK news of the time, "listeners enjoyed the nove... Read More

Conversations At Scale

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Conversations At Scale
💡 Business communications have a number of options each with its own strengths and weaknesses.1) Traditional broadcast media (e.g news, print) has mass reach and authority but lacks authenticity. Leaders have little control over media agendas.... Read More

Podcast Metrics: B2B vs B2C

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Podcast Metrics: B2B vs B2C
💡What is the difference between B2C and B2B Podcast metrics? Because the business objectives of B2B Podcasts are fundamentally different from B2C Podcasts, the formats and structure need to be different too. B2B Podcasts do not need mass awareness like popular B2C Podc... Read More

The Voice Of a Leader

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The Voice Of a Leader
👉 Employees want their CEOs to address key issues such as reskilling to stay relevant, the impact of tech on their work, and diversity.👉 Employees don’t necessarily want to speak out themselves, they want Leadership to speak for them.👉... Read More

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Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

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