Changing Conversations During Pandemic

Changing Conversations During Pandemic

📊 I analyzed 753,000 B2B podcast episodes from 2019 to 2021 and found significant changes in what the world was talking about.

I found a significant SHIFT in talking points from TECHNOLOGY (pre-pandemic) to PEOPLE (post-pandemic).

Here is an example of our SHARE OF VOICE analysis for B2B Podcasts before/during/after the Pandemic.

💡 Last Month, MENTAL HEALTH had a 6.7% SHARE OF VOICE score across all B2B podcast conversations (meaning 6.7% of all subjects talked about), whereas ARTIFICIAL INTELLIGENCE had just 1.8%.

This has changed significantly over the last 2 years, see GRAPH.

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