Did Covid Kill Innovation?

Did Covid Kill Innovation?

Podcast conversations about INNOVATION have declined 50% since Feb 2020.

I analysed the content of 695,645 business podcast episodes from 2018 to 2021 and tracked conversations about INNOVATION.

The chart here shows a distinct shift in the conversation about innovation PRE and POST pandemic (ie before/after Feb 2020).

What has happened?

Here are some potential hypotheses:

1) We have experienced a meta shift in focus from TECHNOLOGY to PEOPLE.

2) Since Pandemic, there has been an explosion in amateur podcasts reflected in a dilution of the INNOVATION conversation with more everyday/mundane subjects.

3) INNOVATION is being rebadged and reborn under the guise of another topic eg. Agile, Transformation, etc.

Either or all could be true. Why you do think we aren't talking about innovation like we used to?

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