💡What is the difference between B2C and B2B Podcast metrics?
Because the business objectives of B2B Podcasts are fundamentally different from B2C Podcasts, the formats and structure need to be different too.
B2B Podcasts do not need mass awareness like popular B2C Podcasts to be successful. Metrics should reflect this reality and measure success on the basis of influence, specifically conversations that arise from or are influenced by the podcast.
Unlike B2C, B2B Podcasts can also leverage the organization’s own clients and partners to co-create podcast content, adding to its value as a tool of influence.