A Springboard to Thought Leadership

A Springboard to Thought Leadership

You can build a powerful thought leadership B2B podcast with just 200 listeners.

Here's how:

1) Choose a niche that is both underserved and one you can lead with your experience/expertise .

- e.g. don't be "the podcast guy" be "the B2B podcast guy".

2) Develop a category narrative that reframes how your audience understands the problem.

- e.g. reframe how people see B2B Podcasts - it's not about audience, it's about authority.

3) Choose talking points, topics and keywords that people search on Google related to (1) + (2).

- e.g. thought leadership, personal branding.

4) Focus on creating podcasts or guesting on podcasts that consistently reinforce you as being "The X Guy" for (1) + (2) + (3).

- target hosts & guest who already have an audience aligned to your (1) + (2) + (3) .

5) Keep practising your material and iterating, developing (1) + (2) + (3) with feedback from (4).

Get Our Guide: Podcasting for Brands

Create Award Winning Podcasts for Your Brands (Free Guide)

How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.

Answered in this guide
what is the business case for podcasts?
who should host a branded podcast?
what do we talk about?
how do we measure success?
how long does it take to get results from our branded podcast?
what is a good audience number for a branded podcast?
what about social media and video?
is podcasting right for my brand?

36 Pages
Advice on Podcast Formats
Case Study of Award Winning Podcast

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What's Inside the Podcasting for Brands Guide?

30 Pages of Analysis written for Communications Heads and Corporate Leaders

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What's Inside the Podcasting for Brands Guide?

Market Insights, Statistics and Data

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