Podcasting for Brands: Handy advice and tips to start and successfully grow your coporate podcast.
How to create thought leadership, brand authority and campaign awareness for your brand with podcasts.
Answered in this guide
Podcast ROI: what is the business case for corporate podcasts? is podcasting right for my brand?
B2B vs B2C: what is the difference between a Consumer B2C Podcast and a Corporate B2B Podcast?
Business Objectives: how can a corporate podcast build brand authority and thought leadership?
Internal Podcasts: can corporate podcasts be used to create internal teams and compliment or replace events/newsletters?
Team: who should host a branded podcast?Content Strategy: what should you talk about?Podcast Metrics: how do we measure success?Audience Building: what is a good audience number for a branded podcast?
Timelines & Expectations: how long does it take to get results from our branded podcast?Omnichannel Communications: what about social media and video?
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