...introduces the thought leadership goals for Future of Asia
How we turned McKinsey Asia's idea into
an award winning podcast series
McKinsey Asia approached Pikkal & Co with brief to take existing Future of Asia research, design and manage a thought-leadership podcast series.
Pikkal & Co is McKinsey's podcast partner, providing end to end project planning, data analytics, management and production services.
In 2020, McKinsey Asia won 9 communications awards for their Future of Asia series including 1 Platinum Marcomms Trophy for the "Parity in a Pandemic" Episode
Click PLAY to listen to "The Asian Century"
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Graham Brown, project lead for the McKinsey Podcast
analyzes the key components of success
Using our Pikkal Analytics platform we guided the Future of Asia to coveted #1 position in the Management category on December 23rd 2020.
Podcast Category Leadership doesn't require bigger budgets or higher volume output, but a good understanding of Podcast Platforms, how to build organic traffic and Podcast SEO.
Podcasts help create conversations at scale. Our Pikkal Analytics platform tracks Future of Asia podcast performance across global platforms, identifying audience penetration in different countries. Our reporting data helps the McKinsey communication team provide a clearer "visual" of podcast performance.
How our Pikkal Analytics Platform helps create data-driven conversations
Using our proprietary Pikkal Analytics platform we provide live data on Podcast performance, tracking audience, category rankings, SEO Keyword rankings.
Working with the McKinsey team we use reporting data to analyse trends and develop content, cadence and creative hypotheses for future Series.
We identify peer conversation trends and best practises in category to help podcast clients stay relevant and speak to the needs of their audiences
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