The Award Winning
Future of Asia Podcast

Audio Video Introduction to
McKinsey Future of Asia

Oliver Tonby Chairman McKinsey Asia introduces the thought leadership goals for Future of Asia

Project Overview

How we turned McKinsey Asia's idea into
an award winning podcast series


McKinsey Asia approached Pikkal & Co with brief to take existing Future of Asia research, design and manage a thought-leadership podcast series.


Pikkal & Co is McKinsey's podcast partner, providing end to end project planning, data analytics, management and production services.


In 2020, McKinsey Asia won 9 communications awards for their Future of Asia series including 1 Platinum Marcomms Trophy for the "Parity in a Pandemic" Episode

Audio Sample from Episode 1

Click PLAY to listen to "The Asian Century"

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How the Podcast Drives McKinsey's Omnichannel Content Strategy

One Episode = Multiple Content Options

How the Future of Asia Podcast Shares in Mainstream News Outlets

Click to access article in Financial Times

Podcast Transcripts Become Thought Leadership Publications

Audio Content Becomes Social Media Shareables

Click PLAY to listen to this Audiogram

Plan Your Podcast with Pikkal

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Case Study Analysis

Graham Brown, project lead for the McKinsey Podcast analyzes the key components of success

Data: How We Helped Get Future of Asia to #1

Using our Pikkal Analytics platform we guided the Future of Asia to coveted #1 position in the Management category on December 23rd 2020.

Podcast Category Leadership doesn't require bigger budgets or higher volume output, but a good understanding of Podcast Platforms, how to build organic traffic and Podcast SEO.

Brand Authority
Thought Leadership
Peer Recognition

Podcast Helps Build Awareness Globally

Podcasts help create conversations at scale. Our Pikkal Analytics platform tracks Future of Asia podcast performance across global platforms, identifying audience penetration in different countries. Our reporting data helps the McKinsey communication team provide a clearer "visual" of podcast performance.

Data Driven Conversations

How our Pikkal Analytics Platform helps create data-driven conversations


Using our proprietary Pikkal Analytics platform we provide live data on Podcast performance, tracking audience, category rankings, SEO Keyword rankings.


Working with the McKinsey team we use reporting data to analyse trends and develop content, cadence and creative hypotheses for future Series.


We identify peer conversation trends and best practises in category to help podcast clients stay relevant and speak to the needs of their audiences

Create Award Winning Podcasts
with Pikkal

Whether you have an idea or an existing podcast project, we can help