How we Created: The McKinsey Asia
Award Winning Podcast

In a world of noise, discover how Pikkal & Co helped McKinsey Asia plan and produce the Award Winning Future of Asia Podcast supporting their Future of Asia research series.

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The Future of Asia - Award Winning Campaign:
5 Platinum & 2 Gold Hermes Creative Awards 2020

How We Built the Future of Asia Podcast

McKinsey Asia engaged Pikkal & Co to help build Brand Authority and Scalable Conversations around their Future of Asia research series. This thought leadership podcast series is built around anchor host Oliver Tonby, Chairman of McKinsey Asia. We recorded the podcast in-person and virtually across multiple time zones in Asia.

 

Top 10 Business Podcasts
(In the Black)

120,000 Downloads
(McKinsey Podcast data)

Top 20 Performing Podcast in Key Asian Markets

Data shows Future of Asia Podcast Ranking in Management Category

Special McKinsey Feature: Asia and The Pandemic

Featuring Lareina Yee, Chief diversity and inclusion officer for McKinsey and Mohammad Naciri, Regional Director, UN Women 

 
 

Podcast Planning Guide for Corporates

Podcast planning for Communications Head and Corporate Leaders. This short guide will help you understand the steps and due diligence needed to create a successful podcast series like McKinsey's Future of Asia .

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The Changing Nature of Trust in Business

Brand reputation and trust in business are changing. 77% of 18-34 yr olds ad 70% of 35-54 yr olds reported that trusting a brand was "more important today than in the past" (Edelman Trust Barometer 2020). The challenge for Comms is retaining trust and staying relevant in a noisy media marketplace. 

Why Comms Leaders Need to Humanize Brands

People follow People not Brands. 70% of people said they wanted companies to be "accessible" (Edelman 2020). Comms needs humanize their organization: create interfaces between partners and corporate leaders; empowe leaders by giving them a voice.

Over 1,000 B2B Podcasts Produced

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