9 Video Lessons for Business Leaders by Graham Brown
Learn How to Influence, Engage and Lead
"The most powerful person in the world is the Storyteller The Storyteller sets the vision, values and agenda of an entire generation that is to come. " - Steve Jobs
9 Video Lessons delivered over 2 weeks by experienced storyteller and podcast host Graham Brown. Course focuses on the tangible skills applicable to business scenarios from influence to engagement.
Stories Took Us to the Moon
"Mankind is still the most extraordinary computer of all." - John F Kennedy
Great Orators know the transformational power of storytelling to engage and connect. We don't need better technology; we need better stories. Learn how storytelling can leverage existing teams and resources to achieve better results.
Step by Step Analysis of Technique
"Everything around you that you call 'life' was made up by people who were no smarter than you. " - Steve Jobs
Learn the Science behind the Art. Storytelling isn't the sole prerogative of the confident; storytelling makes us appear more confident. Storytelling is Mastery of Practise, and you too can learn this Art by studying its science.
“Data scientists are involved with gathering data, massaging it into a tractable form, making it tell its story, and presenting that story to others.” – Mike Loukides, editor, O’Reilly Media
Learn How to turn Data into Insight, Insight into Emotion and Emotion into Action. This is the Art of Data Storytelling, the Art that turns Data Science into influence. We look at key case studies in visual storytelling with data that influence and engage.
Week 1: Storytelling Theory
- The Power of Storytelling
- The Steve Jobs Storytelling Technique
- Think like a Director not an Actor
- Data Storytelling Case Study
We start by looking at the key frameworks for understanding Storytelling in the business context. We learn the techniques and mindsets needed to be a successful Storyteller and where these techniques can be applied in daily business life.
Week 2: Storytelling Application
- Mastering Emotion in Leadership Communication
- How and When to Use Content & Context
- How to use the Shortform Story
- How to use the Hero's Journey
- How to use the 3 Box Storytelling Technique
Week 2 we focus on the "how to" of Storytelling. This Week's Lessons provide practical Storytelling structures that can be applied from any viable business situation from Digital Transformation to Data Science to Team Engagement.